• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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The state plays a central role in the Jordanian media industry, operating three of the country’s major TV channels and owning several newspaper publishers. But private schemes flourish as well. In 2011 a private Amman-based and Jordan-oriented satellite television channel began broadcasting. In addition, the private sector operates most of the radio...

A regional pioneer in online media, Jordan has seen internet penetration rise rapidly in recent years, with this translating into a boom in online media consumption. Print outlets are responding by upgrading their websites, but traditional print media still retains advantages. Online media faces challenges, including a proliferation of poor-quality...

What role can digital and social media play in reducing unemployment in Jordan and the region?

Print media, particularly daily newspapers, continues to dominate the Jordanian advertising market. Local television receives only a small share of total national advertising spend as a result of Jordanians’ preference for pan-Arab stations over local channels. Currently, online advertising is limited and faces a number of technical and cultural...

Amid the regional turbulence caused by the Arab Spring, Jordan has navigated a steady course. This is a key advantage that the kingdom offers to foreign investors, who continue to regard the country as a strong base for targeting growth markets in the region and who are stepping up their involvement in core domestic industries such as energy, health care and information technology.

Chapter | Media & Advertising from The Report: Jordan 2012

The state plays a central role in the Jordanian media industry, operating three of the country’s major TV channels and owning several newspaper publishers. However, private schemes flourish as well and operate most of the radio stations in the kingdom. Television is the dominant form of media by audience, but the local television industry remains weak compared with pan-Arab and regional stations...

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