What trends have you been seeing in advertising revenue for print media in Thailand?
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Articles & Analysis | By land or by air: With access expanding, many opportunities await broadcasters and providers from The Report: Thailand 2012
Deregulation of the cable and satellite channels in 2009 that permitted six minutes of commercials per hour and 120 per day has led to rapid market growth. Fuelled by cheaper satellite and set-top box hardware, satellite broadcasters are starting to tap into the rural market, which has previously been largely left off the grid by cable providers’ “...
Articles & Analysis | Back on track: The industry remains resilient in spite of external problems from The Report: Thailand 2012
Worth $3bn, Thailand’s advertising industry continues to see strong growth. In line with the kingdom’s media trends, television remains the first go-to choice for advertisers, dominating both advertising spend and creative talent. Traditional print and radio formats are seeing a slow, inexorable decline whereas all other formats are experiencing...
Chapter | Media & Entertainment from The Report: Thailand 2012
Thailand’s media sector has seen liberalisation on paper, with the passage of several laws to increase press freedom and competition. At the same time, a March 2012 decision to renew state agencies’ control of broadcast frequencies, and the restrictive 2007 Computer Crimes Act, suggest that media freedom in Thailand has a long way to go. Regardless, the sector is growing on the strength of...
Located in the heart of South-east Asia, Thailand combines an ancient Buddhist culture with an emerging industrial economy. It is the only South-east Asian country never to have been colonised, and the monarchy dates back to the 14th century.
With some of the fastest-growing free trade zones in the region, Ras Al Khaimah has witnessed impressive economic expansion and diversification across key industries in recent years, and is on its way to becoming an important investment destination in the Gulf