The rapid rise of the internet has been one of the defining features of the Egyptian media scene during recent years. The revolution helped accelerate the trend, with social networking and the online versions of independent news outlets grabbing public attention.
As the Arab world’s largest media market, Egypt has long been at the heart of the region’s publishing and broadcasting scene. The past few years – and certainly the past 12 months – have seen a blossoming of new newspapers and television and radio stations that have added dynamism and competition to the sector, a process that has accelerated...
With its large market of over 80m consumers, a solid long-term growth trend and relatively low penetration at present, the fundamentals for the advertising sector are good. The large and diverse media market gives advertisers a broad range of outlets, and the emergence of new TV channels and newspapers has brought dynamism to the industry, as well...
With the highest newspaper circulation in the Arab world, at 5.36m issues, Egypt accounts for 43% of the total. Each newspaper is read by several people, meaning that readership is considerably higher – 45% of the population read a newspaper every day, according to the Dubai Press Club (DPC). There are 21 daily newspaper titles. Readership grew in...
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