• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
Displaying 301 - 306 of 327

With a surface area of 1.29m sq km and 2414 km of coastline, Peru is the third-largest country in South America. It has a population of 28.2m, 30.2% of which is under the age of 14. While there is no official religion, the majority of Peruvians are Christian, and the Catholic Church plays an important role in the country’s culture.

Nigeria’s film industry, the second-largest in the world by volume, is already a prime destination for investment but with a national film fund and major infrastructural projects under consideration, there is potential for further growth.

Pay-TV in South Africa continues to enjoy substantial growth. MultiChoice, a subsidiary of Africa’s largest media company, Naspers, dominates the market. While several other television operators were awarded licences, only On Digital Media’s (ODM) TopTV is currently operational, and with limited audience share. On the other hand, DS tv, MultiChoice’...

A mature and dynamic advertising sector known for its creativity and innovation thrives in South Africa. The world’s leading agencies are present either directly or in association with South African firms, and the industry benefits from investors’ rising interest in emerging markets. The media monitoring and market research segment is also well-...

How much room for growth is there in print media?

Far ahead of its continental neighbours, South African media is vibrant, developed, and thriving industry. This means, among other things, that it also shares many of the challenges currently experienced by media outlets around the world. Print is in decline, and publications are working hard to eke out new strategies. At the same time, television...

Covid-19 Economic Impact Assessments

Stay updated on how some of the world’s most promising markets are being affected by the Covid-19 pandemic, and what actions governments and private businesses are taking to mitigate challenges and ensure their long-term growth story continues.

Register now and also receive a complimentary 2-month licence to the OBG Research Terminal.

Register Here×

Product successfully added to shopping cart