Social networking and the rise of portable internet-friendly devices like tablets and smartphones are opening up new avenues for media and advertising. But the market remains far from saturated and has the advantage of a sizeable youth demographic: figures from the 2007 census put the median age at 22 years old, with 46.1% of the population under...
Although economic headwinds have thrown international markets off course, the Philippine economy has managed to stay on a relatively even keel. Local authorities note that while GDP growth slowed in 2011 relative to 2010 due to weak external demand and government underspending, household
Strong consumer demand and a broadening range of media outlets with wider audiences are driving Mongolia’s advertising market. Traditional media like newspapers and television continue to be the focus of most advertising, though the indoor segment is a developing niche. The sector is forecast to see double-digit economic growth in 2011 and 2012, and...
After the fall of communism, the number of available newspapers, as well as readership, blossomed in Mongolia. Although sales started to fall in 2004 as the range of other media grew, they appear to have stabilised. In 2010 sales grew by 3.2%, when the total annual circulation for the 130 newspapers reached 19.83m, according to Mongolian Media Today...
With hundreds of newspapers, magazines, and television and radio stations, Mongolia’s media scene is competitive, dynamic and increasingly varied. The two decades since the fall of communism have seen the sector bloom, and new outlets emerge every year. The market is somewhat fragmented, but there are strong players in every sector, and investment...
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