• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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Chapter | Media & Advertising from The Report: Turkey 2012

Turkey’s young, tech-saavy population is driving a dramatic change in Turkish media, as content platforms and e-commerce have rapidly expanded. The sector is expected to see annual growth rates of over 13% in the 2011-15 period, and the move online is supported by vast expanses to internet infrastructure. This has seen major convergence in media outlets, as television, film and print producers...

Over the past decade, Turkey has experienced a number of important transitions that have led to demographic, economic and cultural transformation. These changes have made contemporary Turkey a regional focal point

Chapter | Media & Advertising from The Report: South Africa 2012

South African media is a vibrant, developed and thriving industry. Radio is the country’s most accessible media, with 88.1% reach among the adult population, and television reaches some 83.9%. Print media captures a smaller portion of the population, with an estimated 64.9% of the population accessing newspapers and/or magazines. The sector shares many of the challenges currently experienced by...

Bahrain has weathered the effects of a difficult global economic period well, and its recovery has been solid, demonstrating the strength and flexibility of its economy. The government’s drive to diversify away from oil and gas dependence has been renewed, and a wealth of ambitious non-oil sector projects – from infrastructure to renewable energy technology – is now in the pipeline.

South Africa lies on the southern tip of Africa, occupying 1.22m sq km with some 2800 km of coastline along the Atlantic and Indian Oceans. The so-called “Rainbow Nation” has a population of around 50.5m and is a melting pot of ethnicities, cultures and languages that reflect its rich and tumultuous history.

With a wide array of TV stations, newspapers, magazines, billboards and, more recently, mobile- and computer-accessible platforms, the media sector in the Philippines is experiencing steady growth, with a range of opportunities on offer for those willing to get involved in this dynamic and developing market. Television looks set to remain dominant...

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