With a population of some 160m, Nigeria has one of the most active media sectors of any emerging market. Excluding satellite networks, 147 television stations and 100 radio stations fill the airwaves. The dramatic rise of Nollywood in the past decade has spurred global interest from viewing audiences and investors alike, and the industry is poised to be a major force both domestically and...
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Chapter | Media & Advertising from The Report: Nigeria 2012
As Qatar’s economy has grown, so has demand for information, driving tremendous progress in the media industry and related sectors. The popularity and reach of the media has also had an impact on the advertising and communications industry, which has seen double-digit growth over the past five years. In a bid to expand the media sector, Qatar is now planning to establish a dedicated media and...
Articles & Analysis | Increasing competition: New communications platforms boost sector activity from The Report: Gabon 2012
Given Gabon’s small domestic market, a dynamic advertising sector has developed in the last 20 years as companies vie for audience share. Particularly tight competition in heavy-spend sectors, including telecoms, banking and agro-industry, has led some companies to communicate regularly and across a variety of national platforms. As Gabon’s economy...
Articles & Analysis | Broadcasting growth: New players continue to expand the sector from The Report: Gabon 2012
Despite its small domestic market, Gabon has an extremely diverse media landscape. Print and television continue to be the most in-demand media sources, and new actors are emerging onto the scene in both of these segments. Television is growing particularly quickly as digital terrestrial TV (DTTV) has opened up access to international broadcasting...
Chapter | Media & Advertising from The Report: Gabon 2012
Though the domestic media landscape is relatively small, it is also quite diverse. Print media continues to play an important role, with a number of popular local newspapers and periodicals, along with a wide range of international offerings. Television is growing particularly quickly following the introduction of digital terrestrial TV, which currently reaches 80% of the population. The media...
Since 1953, when oil was first discovered near Port-Gentil, Gabon’s economy has been dominated by the petroleum industry. According to the BP “Statistical Review of World Energy 2012”, Gabon is the sixth-largest crude oil producer in sub-Saharan Africa and has the region’s fourth-largest proven reserves.