Located on Africa’s western coast, Ghana is home to 24m people and a variety of ethnic groups. The country is divided into 10 administrative regions and has a strong executive branch, a unicameral legislature made up of 230 members, and an independent judiciary.
The media market in Ghana is one of the region’s more dynamic, and is continually evolving. It is regarded as one of Africa’s freest and most competitive, with a variety of outlets across several media.
Economic and media liberalisation has led to the emergence of a growing advertising industry in Ghana. Scores of radio, television and newspapers have materialised, giving advertisers a slew of new outlets with which to reach consumers. Meanwhile, economic growth has provided the necessary foundation to support industry expansion, as rising...
With a 94% adult literacy rate, Thailand enjoys a thriving and diverse media environment that has emerged after decades of state-led development. Lifestyle and entertainment formats have proven the most popular across all mediums, which are led by television and radio. Print media has suffered in the advent of the digital age, which has stimulated...
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