Large conglomerates, often with ties to politics, dominate the media sector. Still, offerings have expanded in recent years to feed a population hungry for content, and Indonesians now have 10 free-to-air channels as well as a wide variety of pay-TV options. In 2010, advertising expenditure grew by 23% year-on-year to nearly $7.2bn, the sharpest rise since 2006. TV garnered most of this spending...
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Articles & Analysis | Refreshing the page: Providing content in new and innovative ways from The Report: Turkey 2012
Recent developments in IT infrastructure and the country’s young demographic – the youngest in Europe – are compelling Turkey’s media sector to adapt to a new industry landscape. Traditional methods and platforms for accessing media are declining, replaced by new demands that require creative innovation to keep revenues high and growth sustainable...
Interviews & Viewpoints | OBG talks to Hanzade Doğan Boyner, Chairwoman, Doğan Online from The Report: Turkey 2012
Articles & Analysis | Put it to print: Legal reforms pave the way for a raft of opportunities from The Report: Turkey 2012
A young, tech-savvy population with rising incomes and a receptivity to new ideas makes today’s Turkish media audience a desirable market for investors. A 2011 report by global consultants PwC suggested that by the end of 2015, Turkish entertainment and media would be worth roughly $11.4bn, with annual growth rates averaging 13.2% over the 2011-15...
Articles & Analysis | Going digital: Social media and online advertising are taking hold from The Report: Turkey 2012
Robust economic growth, fuelled by the recent spike in domestic credit and consumer activity, makes for heady days for the local advertising industry. That this growth is occurring as neighbouring European markets continue to be mired in difficulties further highlights the potential of Turkey’s economy going forward.
Articles & Analysis | Connected to the market: Popular internet platforms are the targets for sector growth from The Report: Turkey 2012
As elsewhere, a long-term trend in Turkish advertising has been the relentless rise of digital and internet-based platforms increasing the pressure for new ad spend. These platforms are ever more mobile, as smartphones and tablets replace desktops and laptops.