• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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Qatar’s winning bid to host the 2022 FIFA World Cup was part of a broader government strategy to transform the country into a centre for sporting events in the region. Simultaneously drawing from and feeding into this strategy, the media has also tapped into a vast appetite for sports coverage domestically and the broader region. Al Jazeera has led...

With the National Bureau of Statistics(NBS) recording a real GDP growth rate, on an aggregatebasis, of 7.13% in the first quarter of 2011, and a slightly lower 6.17% for the same quarter in 2012, Nigeria boasts the continent’s second-largest economy after South Africa. Africa’s largest oil producer, Nigeria is the third-largest recipient of foreign direct investment in the continent after Angola  and Egypt, according to the US Diplomatic Mission.

With a population of some 160m, Nigeria has one of the most active media sectors of any emerging market. Excluding satellite networks, 147 television stations and 100 radio stations fill the country’s airwaves, according to the National Broadcasting Commission (NBC), the industry regulator. There is also a sizeable print media, as more than 100...

What can be done to formalise online distribution of Nollywood films in Nigeria?

In 1992 a movie about the occult titled Living in Bondage was released on video and became the first major success of the Nigerian film industry. Since then, Nigerian cinema has taken off, as filmmakers have developed innovative methods of making motion pictures. This has especially been the case in recent years, as digital cameras...

It is difficult to travel around Nigeria without noting the sheer volume of advertising space, on billboards, over the airwaves and in print publications. Glossy magazine ads target consumer products for high-end clients, while billboards promote mobile networks. However, Nigeria has felt the effects of the global economic downturn with some of the...

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