Media & Advertising

Turkey’s young, tech-saavy population is driving a dramatic change in Turkish media, as content platforms and e-commerce have rapidly expanded. The sector is expected to see annual growth rates of over 13% in the 2011-15 period, and the move online is supported by vast expanses to internet infrastructure. This has seen major convergence in media outlets, as television, film and print producers are all working to grow their online offering. With new regulations also improving user access, the outlook for the sector is extremely positive and advertisers are focused on securing the multi-platform coverage necessary to secure their revenue streams. As digital marketing sweeps the sector, new players have also made a space for themselves and created a very competitive new industry. This chapter contains an interview with Hanzade Dogan Boyner, the Chairwoman of Dogan Online.