As a country containing a variety of religious orientations and ethnic and cultural groups – along with three major languages in addition to English – Malaysia often poses a major conundrum to advertisers and advertising agencies. They face the dilemma of whether an advertising campaign should try to appeal to all groups and be available in all...
While a lot of celluloid has passed through the camera since the first Malay-language film was shot in 1933, the local movie industry’s fortunes have recently been transformed. Backed by government plans to boost creative content and establish the country as a global filmmaking destination, the sector is expanding at a rate seen in few other places...
With communications as a key part of Malaysia’s current national development plans, the media and advertising sectors have seen major new interest from both investors and legislators. This renewed emphasis on the creative industries, with content generation and other value-added services brought to the fore, bodes well for the future of the sector, which is trying to make...
Malaysia is a multi-ethnic society of 29m split between the Malay Peninsula and the island of Borneo. With a per-capita GDP that has hovered around $10,000 for the past decade, the country is struggling to escape a “middle-income trap”
The government has increasingly shown signs that it intends to introduce more liberalisation measures, despite continued concerns over some content constraints. This opening up is coupled with increased competition between new players, which is set to improve national media, diversify viewpoints and deliver on a demand for unbiased news.
Valued at approximately €123m in 2008, the advertising sector in Algeria has demonstrated steady growth over the last several years, having doubled in value between 2008 and 2012 to around €250m. While up-to-date figures are hard to come by, Algeria is still considered to constitute the second-largest advertising market in the Maghreb in terms of...
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