Abu Dhabi’s media environment is in the midst of rapid diversification, with ongoing investment in technology and skills in line with Abu Dhabi Economic Vision 2030 goals to build a sustainable sector capable of driving long-term economic growth and creating highly skilled jobs for Emiratis. Abu Dhabi Media Zone has attracted hundreds of companies to date with film and television broadcast and...
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Chapter | Media & Advertising from The Report: Abu Dhabi 2015
Hydrocarbons revenues still form the bulk of Abu Dhabi’s GDP and while falling prices are a concern, the emirate has been moving steadily towards its economic diversification targets in line with Abu Dhabi Economic Vision 2030. The past 10 years has seen the non-oil sector expand strongly on the back of business-friendly government policies, as a result of which non-oil sector growth now outpaces that of the oil sector.
Articles & Analysis | Going local: Reaching the domestic market requires an insider’s approach from The Report: Cote d'Ivoire 2015
Historically, Côte d’Ivoire served as the francophone regional headquarters for a number of international advertising firms. When the political unrest broke out in the early 2000s, the decampment of multinational advertising agencies to Dakar or Accra created the space for the emergence of an indigenous advertising industry, which is now well...
Articles & Analysis | Get it in ink: The nation’s print media maintaining a hold, while other outlets grow from The Report: Cote d'Ivoire 2015
Given its size, its status as a cultural hub of francophone West Africa and its relatively diverse print media and radio sectors, Côte d’Ivoire has the potential to be a major regional media market. While high production costs and low household discretionary spending have limited growth, developments in the audio-visual (AV) sector, namely the...
Chapter | Media & Advertising from The Report: Cote d'Ivoire 2015
Given its size, its status as a cultural hub of Francophone West Africa and its relatively diverse print media and radio sectors, Côte d’Ivoire has the potential to be a major regional media market. While high production costs and low household discretionary spending have limited growth, developments in the audio-visual (AV) sector, namely the migration to digital TV and planned liberalisation...
A heavyweight within the West African Economic and Monetary Union, accounting for 35% of the eight-member region’s GDP, Côte d’Ivoire’s growth is a bellwether for Francophone West Africa. An ambitious government spending programme and a range of pro-business reforms are set to boost economic activity going forward.