Media & Advertising

Abu Dhabi’s media environment is in the midst of rapid diversification, with ongoing investment in technology and skills in line with Abu Dhabi Economic Vision 2030 goals to build a sustainable sector capable of driving long-term economic growth and creating highly skilled jobs for Emiratis. Abu Dhabi Media Zone has attracted hundreds of companies to date with film and television broadcast and production firms making up 30% of its tenants, while companies in the growing digital media segment account for another 13%. Indeed, digital platforms are forecast to outperform traditional media in MENA in the next three years, with compound annual growth of 28% anticipated over the 2013-17 period, with increased levels of e-commerce expected to be a major growth contributor across the region.

This chapter contains an interview with Noura Al Kaabi, CEO, twofour54.