A major growth segment in the regional media industry in recent years has been pay-TV, which has made significant inroads into territory once dominated by free-to-air (FTA). Dubai has been a centre for this, with its highly media-savvy and international population a major market. The official encouragement given to the media sector – via free zones such as Dubai Media...
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Articles & Analysis | Payment gateways remain an obstacle to growth in Dubai media from The Report: Dubai 2015
Articles & Analysis | Digital advertising is catching up with Dubai's mobile internet penetration rates from The Report: Dubai 2015
With many of the region’s top agencies, publications, broadcasters, online outfits, and film and TV production companies based in the emirate, Dubai has a reputation as a lynchpin of the Arab and Middle Eastern media and advertising industry. Increasingly international in outlook and reach, the sector also benefits from a sophisticated local market, familiar with the...
Dubai plays host to more than 2000 major media companies, including 120 TV channels and broadcasters, and 180 production houses. While the effects of the global financial crisis have resulted in some residual caution among market players, there is plenty of upside for Dubai’s media and advertising outfits to tap into. In first-quarter 2014 newspapers had the highest advertising expenditure,...
In many respects 2014 marked the transition from strong recovery to promising growth for Dubai. With many exciting projects in the pipeline, not least the hosting of Expo 2020, the emirate is continuing to build on its reputation as a dynamic and international centre for business.
Articles & Analysis | A well established and evolving industry retains considerable potential from The Report: Egypt 2014
With a population of nearly 88m, Egypt’s media industry serves the largest domestic market in MENA. And from its central base in the region, the industry is able to extend far beyond the country’s borders to tap into a broader base of more than 300m readers, viewers and listeners across the Arabic-speaking world with its books, magazines, films, radio and television...
Articles & Analysis | After a difficult 2013, the sector looks forward to a rebound in ad spend from The Report: Egypt 2014
With a population of more than 80m people and strong levels of household spending in the upper two quintiles of the income spectrum, Egypt has a vast consumer market. Given its wide range of competitive industries – including fast-moving consumer goods (FMCG), financial services and telecoms – provided by both multinational and established local brands, the country’s...