• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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The rapid expansion of internet connections in Colombia, combined with the growing demand for multi-platform communication strategies, is strengthening online media outlets in the country. Much of it has been driven by the explosion in the use of social media, especially among the country’s youth. However, the online media sector is also being...

 

As operators strive to enhance their offers in a growing array of services, the telecommunications market is going through intense growth. Investing heavily on infrastructure deployment to improve service quality, government bodies and private operators are pushing for the development of the sector. Increasing convergence of telecommunications...

 

As the country continues to benefit from macro-economic stability, Colombia’s IT sector is increasingly becoming an intrinsic part of society. Growth is currently driven by better economic performance. A series of government measures are also improving market conditions for IT firms. On the consumer side, Colombia’s Vive Digital plan is not...

 

The potential for growth in the cultural sector is enormous, and Colombia offers numerous investment opportunities in this area. While other Latin American capitals like Buenos Aires have more than 300 theatres, for example, Bogotá has only 30. To promote the construction of infrastructure for the arts, we created a law of public performances...

Chapter | ICT & Media from The Report: Colombia 2014

Colombia’s telecommunications market is going through intense growth as operators strive to enhance their offers in a growing array of services. The sector achieved revenues of $13.9bn in 2012, compared to $2.6bn in 2000, according to figures by the OECD. Much of this dynamism has come from the introduction of 4G services, for which five operators won licences in the 2013 government auction,...

Las modificaciones efectuadas en la legislación que rige la industria cinematográfica de Colombia están construyendo el escenario propicio para que el país se posicione como centro internacional para la producción audiovisual.

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