• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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Located at a crossroads between Africa, Asia and Europe, Egypt remains one of the world’s most strategically important countries, as it has been for millennia. Egypt has the third-largest GDP in the Arab world, after oil-rich Saudi Arabia and the UAE. It is considerably more diversified than many economies in the region, with manufacturing and agriculture key contributors, making up 14.5% and 15.7% of GDP, respectively, according to the Central Bank of Egypt, as well as oil and gas extraction.

Senegal’s population of 16m is situated on the Atlantic Coast of West Africa. With robust and sustained annual economic growth at 6% or above since 2014, and a considerable multifaceted investment and reform programme under way, the country is well positioned to see a sustained influx of foreign capital as economic momentum builds. Senegal’s solid macroeconomic performance is underpinned by its relatively strong and long-running status as one of the most stable countries in the region.

How do you expect the transition from analogue to digital terrestrial TV (DTT) will affect the sector landscape?

South Africa’s media sector is perhaps the largest, and without a doubt the most sophisticated and dynamic, on the continent. It has certainly come a long way since 1976, when the country aired its first broadcast. With more than 850 print titles, around 250 radio stations, and 16 television providers offering more than 170 channels, the country...

An increasing appetite for domestic content and a rising appreciation by foreign filmmakers of South Africa as a filming location should sustain growth in the country’s entertainment industry, with the sector’s expansion set to outpace that of the broader economy in the years ahead.

Chapter | Media & Advertising from The Report: South Africa 2016

South Africa’s media sector is perhaps the largest and most sophisticated on the continent, with more than 850 print titles, around 250 radio stations and 16 television providers offering more than 170 channels. The reach of broadcast in particular is impressive, with a steady rise in channels and advertising revenues in recent years. Ownership is well diversified, with hundreds of independent...

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