• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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Chapter | Media & Advertising from The Report: South Africa 2014

With a proliferation of multi-language broadcasters and publishers catering to a broader regional audience, South Africa is home to one of the continent’s larger media sectors. The media industry is dominated by a group of multinational conglomerates that work across multiple platforms, with the largest player reaching a market cap of $4.7bn. While print sales and advertising revenues are in...

In April 2014 South Africans celebrated the 20th anniversary of both the end of apartheid and the creation of the modern Republic of South Africa. These two events highlight just how far South Africa has come in the past two decades, during which the nation’s numerous assets have contributed to its rise as one of Africa’s leading economic and diplomatic players.

Chapter | Media & Advertising from The Report: Egypt 2014

Egyptian media caters to a population of nearly 90m individuals, more than 60m of which are over the age of 15. However, given high rates of illiteracy and wealth disparity, industry players must adapt to a diverse audience. The industry is able to extend far beyond the country’s borders to tap into a broader base of more than 300m readers, viewers and listeners across the Arabic-speaking...

For millennia Egypt has been one of the most strategically important places on earth, and often one of its most culturally influential. Despite significant structural issues and the political instability of the past few years, it remains a country of great regional and global importance.

 

Why is it important for small and medium-sized enterprises (SMEs) to use technology in their production processes?

 

The regulatory environment for telecommunications has become increasingly stringent over recent years, as authorities increase their efforts to create a more levelled competitive landscape. As mobile telecommunications services also expand rapidly, issues relating to pricing, competition and quality have become centrally linked to economic...

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