The media industry in Abu Dhabi has witnessed a surge in investment recently as sector infrastructure is developed to support the expansion of local production and content creation. This includes both physical infrastructure and human resources capacity. Sector expenditure is on the rise as well. Local English-language daily The National...
The media industry in Abu Dhabi has witnessed a surge in investment recently as sector infrastructure is developed to support the expansion of local production and content creation. By early 2015 direct spending on television and film production was expected to contribute $108.9m to the UAE’s economy over the next five years while the Media Zone Authority is looking to expand the breadth of...
Thanks to business-friendly government policies implemented over the past 10 years Abu Dhabi is now home to a rapidly diversifying economy that is among the largest in the region, with GDP reaching a total of Dh952.68bn ($259.32bn) at current prices in 2014.
As the economy recovers and consumer confidence picks up, so does advertising expenditure. However, it is also an industry undergoing a transformation. Spurred on by the revolution, the high-income young demographic in the country is beginning to consume media in new ways, migrating online and towards social networks. As such, advertisers are...
The 2011 revolution in Egypt led to a flurry of new private entrants in the print media and TV markets, with many of them seeking to compete with public broadcasters and long-established traditional print titles for market share. The revolution was also a catalyst for changing viewing and reading habits. With a large youth population, an...
The 2011 revolution in Egypt led to a flurry of new private entrants in the print media and TV markets, with many of them seeking to compete with public broadcasters and long-established traditional print titles for market share. The revolution was also a catalyst for changing viewing and reading habits. With a large youth population, an increasing number of Egyptians are choosing to consume...
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