• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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Chapter | Media & Entertainment from The Report: Nigeria 2015

In recent years Nigeria has earned a reputation as one of the fastest-growing media markets in Africa. Over the past few decades the nation’s large population – currently estimated at around 170m, according to the World Bank – and rapidly expanding middle class have driven demand for new newspapers, magazines, radio and television programmes, music, film and, more recently, digital media of...

Fresh from a rebasing exercise in April 2014 that boosted 2013 GDP by 89% to $509.97bn, Nigeria now ranks not only as Africa’s most populous country, but also as its largest economy. It has long played an outsized regional role, making up 76% of West Africa’s GDP and around 60% of its population.

Hydrocarbons revenues, specifically from liquefied natural gas, still form the bulk of Qatar’s national income. However, as the country moves forward with Qatar National Vision 2030 (QNV 2030), the government is increasingly seeking to diversify the economy away from hydrocarbons while investing in renewable solutions to meet the energy demands of the future.

The contributions of Nigeria’s film industry, the second-largest in the world in terms of number of films produced, to the national economy have become clearer after the rebasing of the country’s GDP last year. 

Abu Dhabi’s media environment is in the midst of rapid diversification, as investment in technology and skills opens the emirate up to exciting new opportunities in television and film production, and digital content creation. Underlying this expansion are the fundamentals outlined in the Abu Dhabi Economic Vision 2030: to build a sustainable sector capable of driving...

How can Abu Dhabi meet the needs of media, both in the domestic market and regionally?

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