• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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While hydrocarbons continue to make up the lion’s share of the emirate’s GDP, oil revenues are supporting long-term efforts to diversify the economy. Oil and gas accounts for about 52% of real GDP, down on previous years, followed by construction, manufacturing and real estate. High-quality transport infrastructure, meanwhile, is boosting trade activity and free zones in Abu Dhabi.

Chapter | Media & Advertising from The Report: Abu Dhabi 2013

Recent growth within the media and advertising sector has highlighted the potential of local creative industries. Indeed, going forward the industry is expected to expand considerably, with advertising projected to top $94m in 2015. However, the sector is also undergoing a number of important changes. Newspaper and radio advertising, for example, is expected to decline slightly between 2011 and...

The local media sector has grown exponentially since the government set into motion a series of expansion initiatives in 2000. The emirate has emerged as a regional centre for the media industry over the past decade, competing with more established countries such as Egypt and Lebanon as the government actively seeks to diversify the economy into new...

Economic growth depends heavily on Dubai’s retail, tourism and real estate sectors. Following a peak of $1.2bn in 2008, the UAE’s advertising spend dropped significantly to $720m in 2009 due to the global financial crisis. However, there are positive signs that the sector is recovering as spending has stabilised between 2011 and 2012. Currently a $...

Stretching over 17,500 islands and home to around 245m people, Indonesia is a vast, diverse nation with a rapidly growing economy, extensive natural resources and a range of sectors ripe for investment. By far the largest country in ASEAN in terms of both population and area, Indonesia is responsible for one-third of the 10-nation bloc’s total GDP. 

Chapter | Media & Advertising from The Report: Indonesia 2013

With a vibrant TV and print media sector, in addition to a growing online presence, Indonesia presents a wide spectrum of platforms and styles for advertisers and media investors. There is also an increasing sense of confidence and creativity in the industry, which is expanding on the back of robust economic performance and an increasingly wealthy, growing population, anxious to try out new...

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