• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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Chapter | Media & Advertising from The Report: Abu Dhabi 2014

Abu Dhabi is home to a dynamic media market with a broad range of players catering to a variety of interests and tastes. Efforts to become a leading producer and exporter of creative content and media services are driving growth, as the sector’s development has been identified as a key part of fulfilling broader ambitions of diversification under the Abu Dhabi Economic Vision 2030. The emirate is...

The emirate posted robust economic expansion across all sectors in 2013, and its resilience in the years following the global economic downturn has helped to re-build confidence among the global business community. Dubai has set itself the target of reaching 20m visitors per year by 2020 and the emirate received a major boost to this end when it won the right to host World Expo 2020 in November 2013. 

Over the last decade, through committed investments and the reduced influence of traditional media centres such as Egypt, Dubai has grown into a true hub for media production of all types. Seen as a base from which companies can serve both local and regional markets, Dubai is home to an increasingly mature, and thus far resilient, print sector,...

Chapter | Media & Advertising from The Report: Dubai 2014

Over the last decade, through committed investments and the reduced influence of traditional media centres such as Egypt, Dubai has grown into a centre for media production of all types. The emirate’s cluster of media-oriented free zones has drawn many leading print, digital and broadcasting companies, and the government is expanding its film-making facilities to attract foreign productions. Seen...

Considered to be the second largest in the Maghreb after Morocco, Algeria’s advertising sector has experienced slow but steady growth. As the economy becomes more open and the private sector grows, market operators expect that the advertising sector’s potential will finally start to be revealed in the years ahead.

With an increasingly open environment for private media ventures and the gradual introduction of new competitors, Algeria’s media sector is diversifying the range of products on offer, though the breadth of the sector overall remains confined. Although print publications remain the backbone of the sector, new private television stations are starting...

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