• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
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At an average of 5.1% between 2003 and 2012, Turkey has experienced one of the world’s highest growth rates over the past decade. This was accompanied by drops in joblessness and poverty, as well as gains in school enrolment, home ownership and life expectancy. 

Despite going through a tough period due to regional instability and financial turmoil in several Western economies, Morocco remains one of the main advertising markets in the Maghreb in terms of its size and dynamism. Television is still the most important of traditional media vehicles, and local established channels are seeing increased...

With a surge of independent newspapers, Morocco’s media landscape is gaining diversity as it tries to adapt its dispersed market to the growing weight of online news content. Internet-based products are becoming more relevant, as new daily and weekly Arabic print newspapers compete for advertising spend with francophone titles. The new radio...

Located in the westernmost region of North Africa, Morocco has an impressively diversified economy and in recent years has benefited from steady growth. The country has strong trade links with the EU and has a young population – with the median age of its roughly 32m people at 27.3 years – which in turn provides the country with a large supply of available and comparatively skilled labour.

Chapter | Media & Advertising from The Report: Morocco 2013

The rise of new print titles in an increasingly digitally driven sector shows that the Moroccan media business still has the capacity to absorb innovative products, particularly if they cater for the larger, Arabic-speaking public. A 14-member commission led by the minister of communication has been set up to design a new press code to include standards for online newspapers and to create a...

A few basic statistics about Indonesia’s economy and demographics speak volumes about the main trends in the country’s media and advertising sector. Economic growth, for example, averaged 5.5% per year between 2002 and 2011, and is accelerating, hitting 6.5% in 2011. A strong middle class has begun to emerge, with a GDP per capita of $3495 in 2011,...

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