• Media & Advertising

    OBG gives an overview of the media and advertising landscape, providing, inter alia, statistics on the number of media outlets and their readership or viewer figures, a review of government licensing and regulation and a summary of trends in advertising expenditures.
Displaying 103 - 108 of 327

 

The UAE’s television industry has undergone an important shift in the way it conducts business, not to mention a sea change for the regional advertising market, following years growing viewership. “Electronic audience measurement is the default system in more than 60 countries around the world,” Christopher O’Hearn, general manager of the...

Chapter | Media & Advertising from The Report: Dubai 2016

Over the past 15 years, Dubai has come into its own as one of the Middle East’s key centres for print, broadcast and digital media. The emirate’s media-focused free zone, Dubai Media City, has attracted a range of global media brands, including news organisations like Reuters, The Economist and CNN; publishing firms, such as McGraw Hill and Forbes; media production companies, including Sony...

The emirate of Dubai, by virtue of being less generously endowed with hydrocarbons than its regional neighbours, has worked hard over the past several decades to develop a wider, more diversified economic bedrock to power growth. As a result the emirate has several sectors whose growth is not wholly contingent on hydrocarbons revenues, and which continue to prosper in the current environment.

 

The Nigerian media industry is in the midst of what many local players consider to be a sea change. The rising popularity of ICT across the nation over the past decade and a half has had a major impact on the way Nigerian consumers access media on a daily basis. This has created a range of challenges for the nation’s print and broadcast media...

 

In late August 2016 Mark Zuckerberg, founder and CEO of Facebook, spent two days in Nigeria, where he met with key participants from the nation’s burgeoning ICT industry. Zuckerberg’s visit, the details of which were not made public until midway through his two-day stay, was widely taken to be a clear indication of Nigeria’s rapidly rising...

Chapter | Media & Entertainment from The Report: Nigeria 2016

The Nigerian media industry is in the midst of what many local players consider to be a sea change. The rising popularity of ICT across the nation over the past decade and a half has had a major impact on the way Nigerians access media on a daily basis. This has created a range of challenges for print and broadcast media entities. The print industry, for instance, faces high levels of...

Covid-19 Economic Impact Assessments

Stay updated on how some of the world’s most promising markets are being affected by the Covid-19 pandemic, and what actions governments and private businesses are taking to mitigate challenges and ensure their long-term growth story continues.

Register now and also receive a complimentary 2-month licence to the OBG Research Terminal.

Register Here×

Product successfully added to shopping cart