Media & Entertainment

The 2011 revolution in Egypt led to a flurry of new private entrants in the print media and TV markets, with many of them seeking to compete with public broadcasters and long-established traditional print titles for market share. The revolution was also a catalyst for changing viewing and reading habits. With a large youth population, an increasing number of Egyptians are choosing to consume information and entertainment online. As a result, TV networks and newspaper groups are grappling with dwindling subscription and sales figures as customers once taken for granted are migrating online. As such, the industry is at a critical juncture and – in the short term at least – as elsewhere in the world, the ability of outlets to adapt to digital mediums and a more fragmented audience will prove crucial.