Having weathered the international economic storm well, the South African advertising industry had a tough year in 2012 and may have a slower period ahead. The sector is contending with economic headwinds and subsequent caution among advertisers. Nonetheless, major clients are still willing to spend, and innovative agencies...
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Articles & Analysis | Cultural capital: New strategies are being adopted as the internet erodes print sales from The Report: South Africa 2013
Home to one of Africa’s most dynamic media markets, many of South Africa’s leading media houses trace their roots back many decades. However, the end of apartheid created a new era of freedom in which independent voices have blossomed. There is a diverse range of outlets, from popular tabloids and serious business publications...
Chapter | Media & Advertising from The Report: Cote d'Ivoire 2013
Although sporadic conflict over the past 15 years has complicated development efforts in Côte d’Ivoire’s media sector, more recently new opportunities for growth in each form of media have emerged. The print media faces serious financial constraints, yet the return to relative stability is set to enable vendors to sell publications to areas previously isolated by fighting, while the expected...
A leading cocoa producer and exporter of low-cost power, Côte d’Ivoire is one of the more economically diverse and mineral-rich countries in West Africa. The country is a member of ECOWAS and the Economic and Monetary Community of Central Africa, as well as party to several international trade agreements, which help improve macro stability.
Chapter | Media & Advertising from The Report: South Africa 2013
South Africa is home to one of Africa’s most dynamic media markets. The end of apartheid created a new era of freedom in which independent voices have blossomed. A population of over 50m and economic growth provide sound fundamentals. Technological changes can be challenging for traditional outlets, but also provide opportunities for those willing to innovate. Having weathered the international...
With a long-established track record as the continent’s largest financial platform and one of the world’s biggest mining producers, South Africa has significant economic clout in the region.