A strong tradition of press freedom across all segments characterises the Ghanaian media sector. However, few providers have a truly national reach, with most focusing on a small market or a share of the largest cities. Radio remains a key outlet; its ability to reach rural regions makes it attractive, and it is a sought-after feature for mobile phone buyers. With Ghana reaching mobile...
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Chapter | Media & Advertising from The Report: Ghana 2013
The Republic of Ghana has experienced two peaceful handovers of power in the two decades since it has returned to civilian, multiparty democracy and has gained a deserved reputation as a bastion of stability. However, in recent years, it has been the country’s economic performance in the headlines.
Articles & Analysis | Growing opportunities: Niche areas hold promise for new entrants from The Report: Cote d'Ivoire 2013
Although sporadic conflict over the past 15 years has complicated development efforts in Côte d’Ivoire’s media sector, more recently new opportunities for growth in each form of media have emerged. The print media faces serious financial constraints, yet the return to relative stability is set to enable vendors to sell publications to areas...
Articles & Analysis | Fertile frontiers: Changing regulations and better audience targeting are generating new opportunities from The Report: Cote d'Ivoire 2013
Sub-Saharan Africa is a major potential market for advertising, and Côte d’Ivoire is no exception, although recent years have proven difficult for the industry. The 2011 conflict inflicted heavy damage on the sector, costing advertising businesses CFA12.24bn (€18.4m) and resulting in the destruction of almost 30% of the country’s outdoor advertising...
Interviews & Viewpoints | OBG talks to Collins Khumalo, Chief Executive Officer, MultiChoice South Africa from The Report: South Africa 2013
Articles & Analysis | Turn on, tune in: Broadcasters provide a platform for a diverse group of voices from The Report: South Africa 2013
Long under tight state control, South Africa’s broadcasting market has become livelier and more diverse over the past three decades, with private stations emerging to challenge the incumbent South African Broadcasting Corporation (SABC). Pay-per-view television channels have sprung up, though the free-to-air stations run by SABC...