This chapter includes the following articles.
Media & Advertising
Over the last decade, through committed investments and the reduced influence of traditional media centres such as Egypt, Dubai has grown into a centre for media production of all types. The emirate’s cluster of media-oriented free zones has drawn many leading print, digital and broadcasting companies, and the government is expanding its film-making facilities to attract foreign productions. Seen as a base from which companies can serve both local and regional markets, Dubai is home to an increasingly mature, and thus far resilient, print sector, a steady broadcast industry and a growing number of film producers. Despite the challenges, notably a more competitive global marketplace, trends are generally positive, and most indications point towards Dubai’s media sector continuing to see significant growth.