Media & Advertising

Abu Dhabi is home to a dynamic media market with a broad range of players catering to a variety of interests and tastes. Efforts to become a leading producer and exporter of creative content and media services are driving growth, as the sector’s development has been identified as a key part of fulfilling broader ambitions of diversification under the Abu Dhabi Economic Vision 2030. The emirate is aiming to become a regional centre for generating Arabic content across a variety of segments, particularly gaming, animation and e-learning. Advertising is also an important market, as the UAE is the MENA region’s largest advertising market, with total spending estimated at $1.2bn in the first nine months of 2013.