The coronavirus pandemic has given rise to an ongoing surge in media consumption, as people around the world seek to remain updated on the rapidly changing crisis. This is altering the landscape for advertisers in developed and emerging markets alike, as well as giving media companies a chance to leverage enhanced engagement.
Sharjah took another step towards transforming itself into a regional media leader in the first half of 2017, issuing business licences and renting office space at the emirate’s new media free zones, Sharjah Media City and Sharjah Publishing City.
While already an established location for regional productions, a growing number of international film and television projects are taking place in Abu Dhabi, as major Hollywood and Bollywood franchises are drawn to the emirate by government incentives and an expanding production base.
An increasing appetite for domestic content and a rising appreciation by foreign filmmakers of South Africa as a filming location should sustain growth in the country’s entertainment industry, with the sector’s expansion set to outpace that of the broader economy in the years ahead.
The contributions of Nigeria’s film industry, the second-largest in the world in terms of number of films produced, to the national economy have become clearer after the rebasing of the country’s GDP last year.
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