Malaysia Media & Advertising

While recent times have been hard globally for initial public offerings (IPOs), Malaysia bucked the trend in 2012 with some of the world’s most successful new launches. This bullish trajectory has also been of interest to media sector players, with one of Malaysia’s largest media interests, Astro Malaysia Holdings, seeking a relisting in the autumn...

As a country containing a variety of religious orientations and ethnic and cultural groups – along with three major languages in addition to English – Malaysia often poses a major conundrum to advertisers and advertising agencies. They face the dilemma of whether an advertising campaign should try to appeal to all groups and be available in all...

While a lot of celluloid has passed through the camera since the first Malay-language film was shot in 1933, the local movie industry’s fortunes have recently been transformed. Backed by government plans to boost creative content and establish the country as a global filmmaking destination, the sector is expanding at a rate seen in few other places...

With communications as a key part of Malaysia’s current national development plans, the media and advertising sectors have seen major new interest from both investors and legislators. This renewed emphasis on the creative industries, with content generation and other value-added services brought to the fore, bodes well for the future of the sector, which is trying to make...