For a country of just 3m people, Mongolia has a vast range of media outlets, from national newspapers and TV channels to local radio stations broadcasting to herding communities. The country’s advertising sector, meanwhile, has been growing fast on the heels of economic growth, along with increased foreign interest and subsequent investment. There...
Over the past four decades, Dubai has become one of the most important economic centres in the Middle East and a key destination for investors, tourists and corporations from around the world. The emirate boasts a diversified economy, an open business environment, and a multinational population and workforce, all of which have contributed to its reputation as a leading investment destination.
While a significant nomadic population still pushes its herds across the steppe, young adults in Ulaanbaatar use fibre-optic networks to access the internet. Heir to the legacy of Chinggis Khan, Mongolia is fast emerging as a land rich with economic potential – a country that is seeking growth while also working to preserve its unique national culture.
While recent times have been hard globally for initial public offerings (IPOs), Malaysia bucked the trend in 2012 with some of the world’s most successful new launches. This bullish trajectory has also been of interest to media sector players, with one of Malaysia’s largest media interests, Astro Malaysia Holdings, seeking a relisting in the autumn...
As a country containing a variety of religious orientations and ethnic and cultural groups – along with three major languages in addition to English – Malaysia often poses a major conundrum to advertisers and advertising agencies. They face the dilemma of whether an advertising campaign should try to appeal to all groups and be available in all...
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