To what extent is local content important in terms of driving audience growth in Africa?
To what extent is local content important in terms of driving audience growth in Africa?
Since Nigeria’s broadcasting sector was liberalised in 1992, the country has become one of Africa’s largest television markets. In an early-2012 poll carried out by the US-based research firm Gallup in conjunction with the Broadcasting Board of Governors (BBG), a US federal agency, nearly 79% of Nigerians reported having a working television at home...
Over the past five years digital marketing has come to play an important role in Nigeria’s advertising industry. For local brands, ad platforms and strategies that target internet and mobile handset users are considered an integral component of an effective ad campaign. According to InMobi, a multinational digital advertising and research firm, in...
As the single most populous nation in Africa, Nigeria recently overtook South Africa as the largest economy on the continent. Natural resources, oil and gas in particular, comprise the country’s single largest revenue-earner but the 170m person economy also has seen significant activity in recent years into the industrial, financial, telecoms and – as of 2013 – power sectors.
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