Media & Advertising

Over the past few decades Nigeria’s media and entertainment industry has developed into one of the liveliest in Africa. The country has one of the largest television markets in Africa and the film industry – nicknamed “Nollywood” – is one of the largest in the world by number of films released. Nigeria’s media, entertainment and advertising industries continue to face a number of interrelated challenges, including underdeveloped transport infrastructure and the unreliable electricity grid. Despite these issues, media firms, advertising agencies, and film and music production companies are broadly optimistic and Nigeria is uniquely situated to become a key international player in many of these areas. This chapter contains an interview with Alex Okosi, Senior Vice-President and Managing Director, Viacom International Media Networks Africa.