Tourism

Morocco’s geographical variety, combined with favourable weather conditions and its proximity to key European tourist markets, have made it one of the most attractive and competitive destinations in Africa. The country’s attractiveness as a tourist hot-spot has been strengthened by its consistently stable political and economic situation relative to the region. Like most critical sectors in the Moroccan economy, tourism has benefitted from a dedicated sector development strategy, the most recent of which is Vision 2020. However, while arrival figures have been improving, overall results have remained below expectations. This has triggered a re-evaluation of sector policy as the kingdom attempts to increase the sector’s weight in the economy. Continuous investment to promote the country’s brand to both established and new source markets will be essential going forward. This chapter contains an interview with Nadia Fettah Alaoui, Minister of Tourism, Air Transport, Handicrafts and Social Economy.