Nigeria Media & Advertising

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Fresh from a rebasing exercise in April 2014 that boosted 2013 GDP by 89% to $509.97bn, Nigeria now ranks not only as Africa’s most populous country, but also as its largest economy. It has long played an outsized regional role, making up 76% of West Africa’s GDP and around 60% of its population.

Chapter | Media & Advertising from The Report: Nigeria 2013

Over the past few decades Nigeria’s media and entertainment industry has developed into one of the liveliest in Africa. The country has one of the largest television markets in Africa and the film industry – nicknamed “Nollywood” – is one of the largest in the world by number of films released. Nigeria’s media, entertainment and advertising industries continue to face a number of interrelated...

As the single most populous nation in Africa, Nigeria recently overtook South Africa as the largest economy on the continent. Natural resources, oil and gas in particular, comprise the country’s single largest revenue-earner but the 170m person economy also has seen significant activity in recent years into the industrial, financial, telecoms and – as of 2013 – power sectors.

With the National Bureau of Statistics(NBS) recording a real GDP growth rate, on an aggregatebasis, of 7.13% in the first quarter of 2011, and a slightly lower 6.17% for the same quarter in 2012, Nigeria boasts the continent’s second-largest economy after South Africa. Africa’s largest oil producer, Nigeria is the third-largest recipient of foreign direct investment in the continent after Angola  and Egypt, according to the US Diplomatic Mission.

Chapter | Media & Advertising from The Report: Nigeria 2012

With a population of some 160m, Nigeria has one of the most active media sectors of any emerging market. Excluding satellite networks, 147 television stations and 100 radio stations fill the airwaves. The dramatic rise of Nollywood in the past decade has spurred global interest from viewing audiences and investors alike, and the industry is poised to be a major force both domestically and...

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