Media & Advertising

Since the liberalisation of the press in 1986, Algeria has had a flourishing media industry, publishing approximately 300 newspapers with two main reader profiles – Francophone and Arabic-speaking populations. Experts however assert that while a preponderance of dailies creates the perception of a saturated print market, there is actually a lack of serious and credible media. Online newspapers are poised to become a lucrative market as interest in print media decreases and internet user numbers expand. Valued at approximately €123m in 2008, the advertising sector in Algeria has demonstrated steady growth over the last several years, having doubled in value between 2008 and 2012 to around €250m. Mixed-media campaigns have been described as the most successful in attracting Algerian customers, with the combination of written press, radio and outdoor adverts accounting for 80% of such campaigns.