Tourism & Culture

The last 10 years have seen Abu Dhabi’s visitor appeal grow rapidly thanks to the government’s prioritisation of tourism and culture as part of the emirate’s long-term strategy for economic diversification. With an array of high-end accommodation already in place and Louvre Abu Dhabi shining as the emirate’s latest addition to a growing number of attractions, sector authorities are looking to further expand offerings by developing new segments such as cruise tourism, medical tourism and ecotourism, as well as by continuing to develop and promote Abu Dhabi’s identity as a destination for authentic cultural and historical experiences. This chapter contains interviews with Mohamed Khalifa Al Mubarak, Chairman, Department of Culture and Tourism – Abu Dhabi; and Saif Saeed Ghobash, Undersecretary, Department of Culture and Tourism – Abu Dhabi.