To what extent is the hotel industry currently meeting the demand for beds, and what can be done to boost accommodation options in the medium term?
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Interviews & Viewpoints | OBG talks to Lahcen Haddad, Minister of Tourism from The Report: Morocco 2013
Articles & Analysis | Right place, right price: The entry of low-cost carriers has transformed air travel from The Report: Morocco 2013
Since the liberalisation of the Moroccan aviation market and the signature of an aviation agreement with the EU in the mid-2000s, low-cost flights between Europe and the kingdom have played a major role in the growth of the Moroccan tourism industry. The advent of the era of low-cost flights has facilitated access to tourism destinations and low-...
Interviews & Viewpoints | OBG talks to Yann Caillère, President & COO, Accor Group from The Report: Morocco 2013
What can be done to help improve the supply of seasoned talent in the hospitality industry?
Articles & Analysis | Just what the doctor ordered: Medical tourism is providing a fillip for sector expansion from The Report: Morocco 2013
As it emerges as an important medical and wellness tourism destination, in particular in the fields of cosmetic surgery – of which the kingdom was an early pioneer – and dental treatment, Morocco is making great strides forward. Although the segment is not as well-developed as in some Eastern European and Asian markets, and also lags behind...
Articles & Analysis | Holding the line: Enhancing and diversifying offerings in the face of a difficult international context from The Report: Morocco 2013
Despite being affected by fallout from the Arab Spring and the slowdown in Europe, Morocco’s tourism sector is still able to demonstrate that it remains one of the country’s strong economic sectors. Continued investment in big tourism infrastructure projects is expanding capacity for an expected rise in beach travellers over the coming years. A...
Located in the westernmost region of North Africa, Morocco has an impressively diversified economy and in recent years has benefited from steady growth. The country has strong trade links with the EU and has a young population – with the median age of its roughly 32m people at 27.3 years – which in turn provides the country with a large supply of available and comparatively skilled labour.