• Tourism

    Tourism is a fast-growing sector in many emerging markets. OBG analyses the latest statistics on visitors and spending, highlighting investment opportunities. Our research covers hotel developments, government incentives, demand for leisure facilities and the MICE segment.
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As an increasingly popular destination for health care, Turkish medical tourism has seen impressive growth over the last five years. A combination of rising standards in medical practice, along with higher incomes and government moves to let the private sector find its own feet, have created a good quality medical sector with prices still well...

Chapter | Tourism from The Report: Turkey 2013

With official figures from 2012 showing foreign arrivals continuing to edge upwards, year-on-year, Turkey has maintained its status as a leading global tourism destination. Collaboration at the public, private and non-governmental levels is seen as key to improving professional standards in the sector, and to meeting the goals outlined in the Tourism Strategy 2023. There are still challenges,...
While Nigeria’s economy has posted impressive headline growth rates in recent years, its tourism sector has remained relatively underdeveloped. Largely overlooked by a government and investors with other priorities, the industry currently contributes only a small share of GDP. However, calls for greater investment are increasing in volume, with sector leaders pointing out the potential for growth.

Despite a rebound in tourism revenues last year, the sector continues to face a difficult operating environment with both regional instability and the potential for increased government taxation weighing it down.

At an average of 5.1% between 2003 and 2012, Turkey has experienced one of the world’s highest growth rates over the past decade. This was accompanied by drops in joblessness and poverty, as well as gains in school enrolment, home ownership and life expectancy. 

The local tourism industry is expanding far faster than the rest of the economy, with visitor numbers on the rise and investment levels increasing, though it still has to combat negative perceptions of cost and security that dampen South Africa’s popularity as a holiday destination.

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