Abu Dhabi’s media sector has evolved rapidly in recent years, establishing the emirate as a regional centre for film, television and social media. Sustained government support at both the emirate and the national level has been key to the sector’s success. Carefully calculated promotion has attracted investment and encouraged collaboration in...
Abu Dhabi’s media sector has enjoyed rapid growth in recent years as a result of sustained emirate and federal government support as well as the increase in local content being created in its dedicated media free zone twofour54. The presence of major international media corporations in the free zone has underlined the quality of the facilities...
Television in Saudi Arabia is arguably facing its biggest shift in 25 years as more traditional broadcasters disrupt digital consumption patterns. Over-the-top (OTT) video streaming services, led by Netflix, have changed the business model for networks and television producers around the world. Certain Netflix content has been available to...
With more than SR3.3bn ($879.8m) in spending earmarked for culture and media by 2020, Saudi Arabia’s government is hoping to attract significant private sector investment in the development of its creative and entertainment industries. To this end, state agencies are working hard to encourage international investment, talent and media sector...
Although newspapers have traditionally been the main focus for advertising spend, as Qataris become more open to social media the potential for a shift to online is clear. Qatar has a high internet penetration rate, growing from 70% in 2014 to 97% in 2017, according to the Northwestern University in Qatar “Media Use in the Middle East 2017” (...
Qatar is a major player in the Middle Eastern and international media industries, thanks in large part to its status as the home of Al Jazeera. The country is also an important regional advertising market, particularly in regard to newspaper spend, and is emerging as a notable supporter of international cinema.
Stay updated on how some of the world’s most promising markets are being affected by the Covid-19 pandemic, and what actions governments and private businesses are taking to mitigate challenges and ensure their long-term growth story continues.
Register now and also receive a complimentary 2-month licence to the OBG Research Terminal.
Register Here×