Rising incomes and improvements in providing access to internet platforms are having a positive impact on Gabon’s overall media environment. Despite its relatively small size, the market for novel media products is gaining dynamism, though the sector remains heavily dependent on a traditionally established print media segment and continues to be...
As the range of media outlets continues to diversify both in terms of form and content, Gabon’s advertising sector is seeing steady growth. Despite the relatively small population, rising incomes and the increasing competition in specific sectors such as telecommunications and finance are leading companies to pay more attention to their...
On a June morning in 2013, commuters in downtown Accra were startled to look out their windows to see a dozen horses crossing through traffic. The maroon t-shirts and banners proudly declared the riders part of a guerrilla advertising effort from Enterprise Insurance, Ghana’s oldest insurance group, whose horse logo is a key part of the company’s...
A strong tradition of press freedom across all segments characterises the Ghanaian media sector, and as the economy continues to grow, a report from the International Research & Exchanges Board (IREX) shows the sector is expected to remain in good health.
Although sporadic conflict over the past 15 years has complicated development efforts in Côte d’Ivoire’s media sector, more recently new opportunities for growth in each form of media have emerged. The print media faces serious financial constraints, yet the return to relative stability is set to enable vendors to sell publications to areas...
Sub-Saharan Africa is a major potential market for advertising, and Côte d’Ivoire is no exception, although recent years have proven difficult for the industry. The 2011 conflict inflicted heavy damage on the sector, costing advertising businesses CFA12.24bn (€18.4m) and resulting in the destruction of almost 30% of the country’s outdoor advertising...
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