With an increasingly open environment for private media ventures and the gradual introduction of new competitors, Algeria’s media sector is diversifying the range of products on offer, though the breadth of the sector overall remains confined. Although print publications remain the backbone of the sector, new private television stations are starting...
Over the past few decades Nigeria’s media and entertainment industry has developed into one of the largest and liveliest in Africa. The most popular formats, which include radio, television and print media, are an important part of daily life for most of the country’s 168.8m residents. The Nigerian film industry – nicknamed “Nollywood” – is one of...
Since Nigeria’s broadcasting sector was liberalised in 1992, the country has become one of Africa’s largest television markets. In an early-2012 poll carried out by the US-based research firm Gallup in conjunction with the Broadcasting Board of Governors (BBG), a US federal agency, nearly 79% of Nigerians reported having a working television at home...
Over the past five years digital marketing has come to play an important role in Nigeria’s advertising industry. For local brands, ad platforms and strategies that target internet and mobile handset users are considered an integral component of an effective ad campaign. According to InMobi, a multinational digital advertising and research firm, in...
A large media market in its own right, the Egyptian advertising industry is bouncing back from the events of 2011 and 2013. The country’s media has experienced a flowering as some restrictions on freedom of expression have loosened considerably, and several new media outlets, both broadcast and print, have been launched, winning market share across...
The Egyptian media scene continues to undergo rapid change in the two years since the start of the revolution. The media has become much more diverse, and a number of new outlets have opened across all genres. While not all of these are likely to survive, they bear witness to a new appetite among the public for a more open media that gives voice to...
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