Underlying a country’s advertising expenditure (adex) is usually the wider picture of macroeconomic growth, with Thailand no exception to this rule. Thus, during recent years of GDP expansion, rising incomes translated into greater expenditure. According to Maybank Kim Eng, advertising spend demonstrated a compound annual growth rate of 6.2%...
With a diverse population and an open and rapidly growing economy, Abu Dhabi is home to a dynamic and expanding media market that includes a broad range of players catering to a variety of interests and tastes. Growth is being driven by the emirate’s efforts to become a leading producer and exporter of creative content and media services, as the...
One of Doha’s more visible efforts to enhance its reputation as a hub for media and entertainment was, until recently, the Doha Tribeca Film Festival (DTTF). Established in 2009 as a vehicle to promote Arab and international films, the festival was staged in partnership with Tribeca Enterprises, the New York-based global media company founded by...
Known throughout the world as the home of Al Jazeera and the Doha Centre for Media Freedom (DCMF), a local watchdog with a global reach, Qatar has become a well-established player in international media with far-reaching influence. The domestic market, made up of traditional outfits in print, radio and television, as well as a burgeoning online...
Over the last decade, through committed investments and the reduced influence of traditional media centres such as Egypt, Dubai has grown into a true hub for media production of all types. Seen as a base from which companies can serve both local and regional markets, Dubai is home to an increasingly mature, and thus far resilient, print sector,...
Considered to be the second largest in the Maghreb after Morocco, Algeria’s advertising sector has experienced slow but steady growth. As the economy becomes more open and the private sector grows, market operators expect that the advertising sector’s potential will finally start to be revealed in the years ahead.
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