Media & Advertising

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Although economic headwinds have thrown international markets off course, the Philippine economy has managed to stay on a relatively even keel. Local authorities note that while GDP growth slowed in 2011 relative to 2010 due to weak external demand and government underspending, household 

Chapter | Media and Advertising from The Report: The Philippines 2012

Advertising spending is focused on television, which enjoys 98% market penetration. Free-to-air is the dominant model, with cable television actually receding in coverage in recent years. Readership of print publications is declining, in line with worldwide trends. Meanwhile, the tremendous growth of internet usage and Facebook access makes a migration of news – and advertising spend – to the web...

Strong consumer demand and a broadening range of media outlets with wider audiences are driving Mongolia’s advertising market. Traditional media like newspapers and television continue to be the focus of most advertising, though the indoor segment is a developing niche. The sector is forecast to see double-digit economic growth in 2011 and 2012, and...

After the fall of communism, the number of available newspapers, as well as readership, blossomed in Mongolia. Although sales started to fall in 2004 as the range of other media grew, they appear to have stabilised. In 2010 sales grew by 3.2%, when the total annual circulation for the 130 newspapers reached 19.83m, according to Mongolian Media Today...

With hundreds of newspapers, magazines, and television and radio stations, Mongolia’s media scene is competitive, dynamic and increasingly varied. The two decades since the fall of communism have seen the sector bloom, and new outlets emerge every year. The market is somewhat fragmented, but there are strong players in every sector, and investment...

Nestled between Iraq and Saudi Arabia in the northwest corner of the Gulf, Kuwait has been a leader of Arab democracy and one of the most liberal nations within the GCC since the country gained independence in 1961. Economically, the country also has a bright future, with strong public finances, a young and well-educated population and vast oil deposits.

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