Media & Advertising

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Over the past decade, Turkey has experienced a number of important transitions that have led to demographic, economic and cultural transformation. These changes have made contemporary Turkey a regional focal point

Chapter | Media & Advertising from The Report: South Africa 2012

South African media is a vibrant, developed and thriving industry. Radio is the country’s most accessible media, with 88.1% reach among the adult population, and television reaches some 83.9%. Print media captures a smaller portion of the population, with an estimated 64.9% of the population accessing newspapers and/or magazines. The sector shares many of the challenges currently experienced by...

Bahrain has weathered the effects of a difficult global economic period well, and its recovery has been solid, demonstrating the strength and flexibility of its economy. The government’s drive to diversify away from oil and gas dependence has been renewed, and a wealth of ambitious non-oil sector projects – from infrastructure to renewable energy technology – is now in the pipeline.

South Africa lies on the southern tip of Africa, occupying 1.22m sq km with some 2800 km of coastline along the Atlantic and Indian Oceans. The so-called “Rainbow Nation” has a population of around 50.5m and is a melting pot of ethnicities, cultures and languages that reflect its rich and tumultuous history.

With a wide array of TV stations, newspapers, magazines, billboards and, more recently, mobile- and computer-accessible platforms, the media sector in the Philippines is experiencing steady growth, with a range of opportunities on offer for those willing to get involved in this dynamic and developing market. Television looks set to remain dominant...

Social networking and the rise of portable internet-friendly devices like tablets and smartphones are opening up new avenues for media and advertising. But the market remains far from saturated and has the advantage of a sizeable youth demographic: figures from the 2007 census put the median age at 22 years old, with 46.1% of the population under...

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