Recent developments in IT infrastructure and the country’s young demographic – the youngest in Europe – are compelling Turkey’s media sector to adapt to a new industry landscape. Traditional methods and platforms for accessing media are declining, replaced by new demands that require creative innovation to keep revenues high and growth sustainable...
A young, tech-savvy population with rising incomes and a receptivity to new ideas makes today’s Turkish media audience a desirable market for investors. A 2011 report by global consultants PwC suggested that by the end of 2015, Turkish entertainment and media would be worth roughly $11.4bn, with annual growth rates averaging 13.2% over the 2011-15...
Robust economic growth, fuelled by the recent spike in domestic credit and consumer activity, makes for heady days for the local advertising industry. That this growth is occurring as neighbouring European markets continue to be mired in difficulties further highlights the potential of Turkey’s economy going forward.
As elsewhere, a long-term trend in Turkish advertising has been the relentless rise of digital and internet-based platforms increasing the pressure for new ad spend. These platforms are ever more mobile, as smartphones and tablets replace desktops and laptops.
With a surface area of 1.29m sq km and 2414 km of coastline, Peru is the third-largest country in South America. It has a population of 28.2m, 30.2% of which is under the age of 14. While there is no official religion, the majority of Peruvians are Christian, and the Catholic Church plays an important role in the country’s culture.
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