The media market in Ghana is widely considered to be one of Africa’s freest and most competitive, with a variety of outlets across a number of types of media. The country has made strides in recent years with legislation that ensures the population’s right to access government information and in proposing a broadcasting bill that will lay out stricter regulations regarding the ownership of...
Media & Advertising
Displaying 277 - 282 of 326
Chapter | Media & Advertising from The Report: Ghana 2012
Articles & Analysis | Pressing on: A dynamic media environment continues to see progress from The Report: Ghana 2012
The media market in Ghana is one of the region’s more dynamic, and is continually evolving. It is regarded as one of Africa’s freest and most competitive, with a variety of outlets across several media.
Articles & Analysis | Marketing success: A highly competitive industry resumes rapid growth from The Report: Ghana 2012
Economic and media liberalisation has led to the emergence of a growing advertising industry in Ghana. Scores of radio, television and newspapers have materialised, giving advertisers a slew of new outlets with which to reach consumers. Meanwhile, economic growth has provided the necessary foundation to support industry expansion, as rising...
Articles & Analysis | Winds of change: Digital media offers much potential for growth from The Report: Thailand 2012
With a 94% adult literacy rate, Thailand enjoys a thriving and diverse media environment that has emerged after decades of state-led development. Lifestyle and entertainment formats have proven the most popular across all mediums, which are led by television and radio. Print media has suffered in the advent of the digital age, which has stimulated...
