In recent years Nigeria has earned a reputation as one of the fastest growing media markets in Africa. Over the past few decades the nation’s large population – currently estimated at around 170m, according to the World Bank – and rapidly expanding middle class have driven demand for new newspapers, magazines, radio and television programmes, music, film and, more...
In recent years Nigeria’s National Broadcasting Commission (NBC) and Nigerian Communications Commission (NCC) have worked to implement digital television broadcasting in Nigeria. This effort began in 2006, when the government announced a plan to digitise the nation’s analogue television broadcast signal by June 2015, in line with a global deadline established by the...
Abu Dhabi’s media environment is in the midst of rapid diversification, as investment in technology and skills opens the emirate up to exciting new opportunities in television and film production, and digital content creation. Underlying this expansion are the fundamentals outlined in the Abu Dhabi Economic Vision 2030: to build a sustainable sector capable of driving...
Historically, Côte d’Ivoire served as the francophone regional headquarters for a number of international advertising firms. When the political unrest broke out in the early 2000s, the decampment of multinational advertising agencies to Dakar or Accra created the space for the emergence of an indigenous advertising industry, which is now well...
Given its size, its status as a cultural hub of francophone West Africa and its relatively diverse print media and radio sectors, Côte d’Ivoire has the potential to be a major regional media market. While high production costs and low household discretionary spending have limited growth, developments in the audio-visual (AV) sector, namely the...
A major growth segment in the regional media industry in recent years has been pay-TV, which has made significant inroads into territory once dominated by free-to-air (FTA). Dubai has been a centre for this, with its highly media-savvy and international population a major market. The official encouragement given to the media sector – via free zones such as Dubai Media...
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