Despite going through a tough period due to regional instability and financial turmoil in several Western economies, Morocco remains one of the main advertising markets in the Maghreb in terms of its size and dynamism. Television is still the most important of traditional media vehicles, and local established channels are seeing increased...
With a surge of independent newspapers, Morocco’s media landscape is gaining diversity as it tries to adapt its dispersed market to the growing weight of online news content. Internet-based products are becoming more relevant, as new daily and weekly Arabic print newspapers compete for advertising spend with francophone titles. The new radio...
Located in the westernmost region of North Africa, Morocco has an impressively diversified economy and in recent years has benefited from steady growth. The country has strong trade links with the EU and has a young population – with the median age of its roughly 32m people at 27.3 years – which in turn provides the country with a large supply of available and comparatively skilled labour.
A few basic statistics about Indonesia’s economy and demographics speak volumes about the main trends in the country’s media and advertising sector. Economic growth, for example, averaged 5.5% per year between 2002 and 2011, and is accelerating, hitting 6.5% in 2011. A strong middle class has begun to emerge, with a GDP per capita of $3495 in 2011,...
With July-September 2012 seeing the economy grow at over 6% for the eighth successive quarter, and as the third quarter of 2012 saw a record $5.9bn in foreign direct investment, Indonesia has been recording some impressive numbers in recent months. This growth has also filtered down into higher disposable incomes and new patterns in consumer...
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